It’s a horrible word isn’t it….marketing? No, only joking, I mean “viral” of course. Mention viral and one tends to think infection, illness and disease – or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant, viral marketing is good!
What is Viral Marketing?
As the name suggests, it’s a way of spreading your marketing message from person to person, rather like the flu virus is passed on. You give the germ to, say 5 friends/colleagues/family members, who in turn each pass on the bug to 5 more (5×5=25), who then spread it to another 5 (25×5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125.
The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:
Once you get a visitor, you want to keep them. You want them to stay on your site, read your content, and get to know you. You want them to join your list or buy one of your products. And you want them to come back again and again.
Although you will always get surfers who come and go, the return factor — your visitor’s decision to come back to your site again and again — is largely in your control. Here are some tips to boost your return factor:
You have a new website and of course you want tons of traffic instantly because, well, why wait around? Maybe it’s a squeeze page that will get you a list’s worth of opt-ins, maybe it’s a blog post that will set you apart as an influencer in your field, maybe it’s a page you’ve got filled with affiliate links to the hottest new must-have consumer folly. But time is money and you need your traffic NOW.
There are three sure-fire ways to get traffic instantly. You can buy targeted traffic to your site, you can email your list, or you can enter into a joint venture, or JV, and share traffic with your JV partner.