Communicate with Your Target Market with Emotional Intelligence

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. Learn to communicate with your target market using emotional intelligence.  In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand.

communicate with your target market

Titles

Use emotional trigger words in your titles to get your audience’s ttention. Appeal to their sense of curiosity or loss. Words like “last chance” or “limited time offer” can and will go far in helping you get more click-throughs and responses, too.

Headlines

Whether it’s an email marketing message or a blog post, it’s important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as “8 Ways to Ride a Bike” or “101 Ways to Avoid a Dating Disaster” to get their attention and make them want to read the article, eBook or content.

Subheaders

Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far.

Power Words and Phrases

Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like “act now”, “bonus”, or “breakthrough” will work to get your audience into the mood you want them in to receive your messages.

Transitions

Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like “Listen…” or “Never again” or “Still not convinced” will communicate with your target market to explain a concept even more deeply.

Calls to Action

Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. “Buy now”, “Reserve your space”, “Click here now to start your free trial”, are all good CTAs, but you need to be as specific as possible.

Closing Phrases

Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, “It’s in your hands”, “This is the final day that…” or “You’re moments away from changing your life by …” and so forth. See how these words trigger certain emotions?

Postscripts

Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, “P.S. Your satisfaction is always guaranteed” or “P.S. Act by Friday and you’ll also get the free report” and so forth.

Communicate with Your Target Market

When you incorporate these trigger words and phrases into your marketing communications, you’ll see an immediate return on investment. The power you have when it comes to using emotion in marketing is astronomical.

Now here’s my chance for a call to action . . .  What are your favorite emotional triggers when you communicate with your target market?  Let us in on your secret in the comments.

And please share this post with your friends and followers.  I love it when you spread my posts around.

 

Build a Lasting Relationship with Your Target Audience

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can build a relationship with your target audience by using emotional marketing techniques.

1. Show Them That You Know Them

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

 

relationship with your target audience

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Niche Marketing: The Benefits of Going Narrow

There are a lot of reasons niche marketing is so successful. You may have heard of internet marketing gurus talking about going after a particular niche, or subset, of a larger marketplace. Most of the wealthiest and most successful Internet marketers do exactly that. They focus their every effort on a smaller, targeted group rather than the group’s much larger parent market.

Does that sound backwards to you?

niche marketing

Think about it.  If you want to be successful, shouldn’t you market to the largest group of people possible? The “make money online” market is massive. On the other hand, a subset like the “make money online writing about senior health and wellness” is much smaller. So why doesn’t it make sense to try to reach the bigger marketplace?

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What Is A “Target Market”?

To tell you what a target market is, I’m going to start with a story about zebras.  Did you know that zebras can teach you a lot about target marketing? That’s because zebras instinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together.  That makes it harder for predators like lions to tell them apart. The black and white stripes of their bodies come together to create one large mass in the eyes of a lion.

target market

However, when a lion focuses on just one individual zebra, he is more likely to hit his target.  The reward?  A lazy zebra dinner in the shade of an African savanna tree. Likewise, small fish use the same strategy to stay alive. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.

In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use this lesson to understand what a target market is in business.

To Find your Target Market, Go Narrow

Instead of focusing on a huge market, target your marketing to a smaller, specific subset. For example, don’t spend your marketing efforts and capital targeting weight loss. Instead, pick weight loss for single female baby boomers.  Or choose some other similar, small, laser-targeted group.  You get the idea.

One more thing.  Market as if you are speaking to an individual rather than a group.  Be like a lion, who is successful when he picks out a single zebra.

In short, target marketing means having a very clear and distinct picture of your perfect prospect. In business, they call this image an avatar. Imagine  everything about this perfect customer, what he or she looks like and acts like. Understand their specific demographics, likes and dislikes, and other qualities that make them your dream customer. This is the face of your target market, the person you are on the prowl for when you hunt for sales.

Target marketing means every bit of focus is on this type of person, rather than everybody who is looking to lose weight. Focus on a smaller target market.  That way, you’ll be able to connect with an individual. Always remember you are selling to one individual at a time, not a group. Target your marketing to a smaller subset of a larger group, share your avatar with everyone in your organization, and your marketing efforts have a much better chance of being successful.

Now I want to hear from you.  Have you chosen a focused, narrow target market?  Who is your avatar?  Do tell all in the comments below.

And please share this post on your social media sites if you liked it.

 

Do You Need to Change Your Target Market?

Sometimes things just aren’t working out too well. You spend a lot of time and money that don’t seem to be returning the results you’re looking for.  Do you need to change your target market — or your target marketing?

 

change your target market

If you are in a situation like this, take a long hard look at why your marketing is not successful. Perhaps your target market prefers being approached by emails, and ignores off-line advertisements. They may be very responsive to webinars and teleconferences, and hate being approached on Facebook by companies like yours.  If your marketing efforts are not paying off, you may be reaching out to your target market in the wrong way.

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