PLR can be a God-send to a busy blogger. But what’s PLR?
In information marketing terms, a PLR product is material that comes ready-made for you to use as you wish. PLR stands for “Private Label Rights.” It can be a set of articles or an e-book. Some PLR packages include other materials like infographics or social media images. Others might have video and audio files.
Amazon has made a big change in its commission structure and Amazon affiliates aren’t happy.
They’ve gone and shifted the commission structure from a numbers-sold approach to a category-of-product approach. Most successful affiliates think that they will be losing money as a result of that change.
When I hear people asking if they need a website for affiliate marketing, it reminds me of what I used to say to my daughter when she was trying to get out of doing her math homework.
She would be fussing and arguing. And I would say to her, “If you spent as much time and effort doing your homework as you spend trying to get out of it, you’d be finished by now and you could go out and play with your friends.”
You don’t need a website for affiliate marketing
Do you need a website for affiliate marketing? No. But it’s easy and cheap to start a WordPress blog. If you look hard enough, you can get webhosting for a couple of dollars a month and they’ll throw in a free domain.
Once you’ve made that enormous investment, you can have a blog installed in 15 minutes or less. So why try to find a work-around? Just put up a blog.
But yes, you can do affiliate marketing without a website. The trick is to post in a forum or a social media site and use your affiliate link directly to the product’s sales page.
Now, there are social media sites (and other sites, too) that won’t accept affiliate links. Violating the terms of service and putting affiliate links up anyway can get your post removed or even get your account banned. And some affiliate sites require you to have your own site and won’t permit their links on social media sites.
So read the TOS, of both the social media site and the affiliate site, and be sure you comply with them. And don’t forget that TOS change often and without notice. So what works for a while may not work forever.
But you should just go ahead and put up a website anyway
And that gets me back to the conversation I had with my daughter when she was trying to get out of doing her math homework. Just do your homework. It’s easier than trying to get out of it.
Just get yourself a website for affiliate marketing. Put up a WordPress blog. It’s easier than trying to do affiliate marketing on social media. Your website will be your own property. No one can change the TOS out from under you or ban your account because you posted an affiliate link.
In fact, once you have a blog, you have more power to do more and better affiliate marketing. Provide valuable information so that you gain a readership who comes to trust you. Offer a freebie to get people to sign up for your email campaigns. Cross-sell and upsell complementary affiliate products along with your main product.
So, yeah, you can do affiliate marketing without a website. But why bother?
There are a few ways to build affiliate marketing sites. First, you can have a blog on some topic — like this one on internet marketing — and include affiliate links throughout the site that correspond to the subject matter of each post. You can also put up a very limited site, sometimes just a sales page, that promotes a single product. Sometimes marketers will promote information products this way. And, lastly, you can monetize your niche site with affiliate marketing. That’s what we’ll be talking about today.
What’s A Niche Site?
A niche site is a blog devoted to a single, narrow topic. It is informational in content but there’s room for affiliate reviews. You can also pepper your blog posts with prudently chosen affiliate links. And you can place banner ads or other graphic ads within the posts and in the sidebar.
When you pick your niche, you want to do a Goldilocks routine. You don’t want it too broad or too narrow. Like Goldilocks, you want it just right. So don’t pick “fitness.” That’s way too broad. And don’t pick “fitness for centenarians” because that will limit your audience too much.
Pick something like “fitness for people too busy to go to the gym” or “fitness for people who are more than 100 pounds or more overweight.” There are enough people who fall into the category. Enough of those people are internet savvy and will be looking there for solutions to their problems. And both of those niches would give a marketer plenty of information to offer as well as plenty of physical and digital products to sell.
Don’t Just Sell Stuff
Be sure to populate your blog with lots of information that’s helpful to your target audience. The search engines will love it but, more than that, your readers will love it. While being sure that you have create a robust site, monetize your niche site with affiliate marketing.
When you choose the products you want to promote, be creative and think like your readers. Want to offer resistance bands for exercising? That’s a great idea. But don’t forget that people who are too busy to go to the gym and people who are more than 100 pounds overweight probably won’t know how to use them. So sell them an instructional DVD, too.
Your readers won’t be in shape. So when they start to exercise, they’ll be sore. Sell heating pads and Ben-Gay.
Maybe they just won’t be into resistance bands. So sell them an exercise bicycle. Or a real bicycle.
Solve Your Readers’ Problems
If you want to monetize your niche site with affiliate marketing, here’s the key. Remember that the people seeking out and reading your blog are real people with real problems that cause them pain. Do what you can to solve the problem and end the pain.
Be sure the blog posts on your niche site contain helpful and accurate information. Suggest high quality products to your readers that will help them solve their problem. You’ll make sales and they’ll get help.
Do you monetize your niche site with affiliate marketing? Tell us how you’ve done it in the comments.
To promote your affiliate offers, you’ll need lots of high quality affiliate marketing content. You’ll need posts for your blog, content for your emails, tweets, Facebook group blurbs, and even more than that. Where are you going to get all that stuff? I’ve got some ideas for you.