Every blogger wants the same thing: to keep your blog visitors coming back. When you have repeat readers, you have a chance to build community and credibility. Making sales to regular readers is easier than to first-time blog visitors. You can introduce your goods and services to your audience and create buzz about new launches.
And if you can keep your blog visitors coming back, it gives you a great opportunity to learn from your audience. You’ll get their comments, their feedback on your products, and their questions in your field of expertise. What a goldmine that is — almost a blueprint for you to plan your content and your next product.
So how do you do it? How do you make your blog visitors coming back for more? Here are some tips.
Want them coming back? Give them something new to read. Update daily or even more often if at all possible. If you don’t, why on earth would your readers come back. Surely each of your posts is a little pearl of wisdom, but your readers will only re-read them so many times before they move on for good.
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There are lots of ways to blog. You want to make your blog your own, reflecting your interests and personality. Your blog’s uniqueness is one of the things that will bring and keep readers. But there are some common blogging mistakes that bloggers make and you don’t want to make them. If you are aware of them, you can avoid them. Here are five of the most common.
Failure to Plan
To have a successful blog, you need to start with a plan. First, find a focus. Although you can write about just about anything you can think of, you shouldn’t try to stuff it all into one blog. Make your focus narrow enough so that a returning reader won’t be surprised by the subject matter of your next blog post.
Think of what kind of content you want to publish. Publishing often — preferably daily — will help the search engines find your blog. You can write long posts or short ones or mix it up. Your subject matter or your personality may determine your tone. You can be chatty, academic, or anything in between.
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Setting up a blog is easy. Keeping it going is hard. Every day, you need to find fresh content for your blog. Keep reading to discover how and where to find it.
Now, you should be posting every day. Daily posting makes it easier for the search engines to find you, it fosters frequent visits by your readers, and it builds your image as an authority blogger. But it doesn’t have to be a really long post. A post as short as 300 words can be adequate.
Your Own Personal Interest In Your Niche
Chances are that your blog is either about a topic that you are personally interested in or a niche that you work in. And, if you’re lucky, it’s about a niche that you work in because you are personally interested in it. So you have a first step to finding content right there. Write a post about what you are doing in your niche or about what interesting thing you are doing in your topic.
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