So you bought your PLR and you’ve edited it exactly the way you want it. Then you set up a minisite to sell it. Now, how do you get them to hand over their cash? You’ll need to overcome their barriers to sale.
Do you know what PLR is? Do you know how to repurpose your PLR?
Private Label Rights, or PLR, refers to a type of license that some digital products offer. If you purchase a product a product with PLR, you’ll have the right to sell it as though it were your own.
That is, suppose you buy a PLR e-book. Of course, you can read it and learn from it. But beyond that you can sell it as though it were your own and make money from it.
But, wait! There’s more!
The two chief features of PLR are kind of contradictory. On the one hand, PLR is done for you and you can publish it as is. On the other hand, you can edit your PLR however you wish to make it your own.
Now, which do you want to do, publish it as it is or edit it? Chances are, you’ll want to do both at different times.
I’m going on the assumption that you don’t need me to give you instructions on publishing PLR as is. But I do have some suggestions about how to edit your PLR. In fact, here are five ways to make your PLR unique.
Create a New Title
Creating a new title can make a PLR e-book yours in a couple of ways. For one thing, it makes your e-book different from the other packages sold. The truth about PLR is that many people will buy it and use it. And many of them will use it without editing it. So the same PLR e-book can show up on different sites, looking the same. A new title can make yours stand out from the rest.
Creating a new title also does something else for you. It’s the first step in giving a PLR e-book your own slant. And that’s one way to market it to your particular target audience in your particular niche.
Say you buy a PLR e-book that comes with a title like, “Plant-Based Diets for You.” You can change it depending on your niche and your target audience. You can do something like this:
- Plant-Based Diets for Weight Loss
- Go Plant-Based to Lower Your Cholesterol
- Choose a Plant-Based Diet to be Kind to the Earth
- An Animal Lover’s Guide to a Plant-Based Diet
Your title gives you a chance to start your marketing and community-building activities immediately.
Reword the Content
Like changing the title, there are a couple of reasons you would want to edit the content.
First, if you want to give your title a slant, you’ll want to carry it through the content of your e-book. That may not require you to edit more than a few pages.
Start again with a straight-forward e-book about plant-based diets. To turn it into a guide for animal lovers to stop eating meat, you may only need to write a new introduction and a new conclusion. Go through it, though, to make the change in focus consistent throughout the book.
Rewording the content does something else for you, though, besides establishing the slant for your e-book. It also gives you a chance to let your personality shine through. Editing your PLR allows you to showcase your own panache, your own style, your own . . . je ne sais quoi. So do it. Go be Lady Gaga.
Add More Content
So you can edit your PLR by rewriting some or all of the content. You can also do it by simply adding more content. Add your own pearls of wisdom to the text that’s already there.
And if you have none of your own pearls of wisdom (and I find that hard to believe) but you have other PLR on the same topic, add it to the mix. You enrich one PLR product by adding other PLR content to it.
Create a New Cover
You can freshen up the look of your e-book by changing the look of your cover. You may need to do this anyway if you are changing the title or adding your name as the author.
If you like the cover that your PLR came with, you can keep the theme and just make small changes to it. PLR sellers will usually include editable files of the graphics so you can update the cover on Photoshop. Or if you don’t know Photoshop, hire it out.
On the other hand, you can do a wholesale change, and hire someone to create a whole new cover for you. The new cover can incorporate your new title and your name. And it can just be a new look, unique to you.
Add Your Branding
If your product line has a “look,” you can re-create the look of your PLR to be compatible. You may have designed your own sales page, for example, and you’ll want your e-book cover to look the same.
Or maybe you are adding a PLR e-book as a bonus to another product. You’ll want the covers to be complementary.
And maybe you’re going all the way with the “branding” idea and you want your products, your blog, and all your other online real estate to be recognizable as belonging to the same company. Go ahead. Go to town.
From changing your title, to changing your content, to creating a new, you-branded cover, you have a lot of choices. You don’t have to do it all. If you want to edit your PLR, make the changes that make sense to you and that will help you make your PLR your own.
And what about you? When you use PLR, do you edit it? What kinds of things do you do? Let us know in the comments below.
Using PLR for your blog posts, emails, social media posts, and saleable products is a smart move. Whether you love writing or hate it, you and your online business will probably find a place for well-written, high-quality PLR. Here are three tips for you to be sure that you have more success with PLR.
Sell Your PLR E-Book as a Kindle Book or a Physical Copy
You can always sell a PLR e-book on your own site but there are ways to get more reach than your site can provide.
First, you can publish your PLR e-book on Kindle. Now, publishing on Kindle does require you to format your e-book in a particular way. And if you publish on Kindle, you’ll probably want to get your own book cover so that you can brand it as your own. But really, publishing on Kindle is easy. Then, once you’ve published it, you can take advantage of lots of tools that Amazon gives you to promote it.
And whether or not you publish it on Kindle, you can publish it as a physical book using a Print on Demand site. On a PoD site, books are only printed when they are ordered, so your costs of entry are low. No need to pay upfront to print a minimum number of hard copy books that may or may not be sold.
Either of these options will set you apart from the crowd and will reach an audience that you wouldn’t reach if you stopped your marketing efforts at selling an e-book from your own site. As a result, you’ll have more success with PLR.
Make a Video
There are a couple of ways to use video to have more success with PLR.
You can add a video to your sales page. Video sales pages are very effective. They’re great at conveying emotion and grabbing attention. If you have a lengthy sales page, a lot of people won’t want to read it. But they might spend a few minutes watching a video. So you’ll sell more from your sales page if you have a video on it.
Another way to use video is on YouTube and other video sites. You might take a different approach for videos like that. Consider doing a free presentation — even a series — on a topic in your niche. Your goal is to establish yourself as an expert. At the end, present your e-books (or all of them if you have more than one) and a link to your site so that they can buy it.
In that case, you’ll want to have a central page with images of all of your e-books linking to their various sales pages. Don’t forget an opt-in box to collect e-mails from people who don’t want to buy anything (yet) but want to hear more from you.
Don’t Forget That Everyone Loves A Sale
I’m on a lot of lists of content creators. A lot of them will run sales from time to time. Here are some of the occasions that they run sales on:
- Their own birthday
- The anniversary of starting their business
- Black Friday
- Retirement of products that may become obsolete. (Some content creators retire all their products every two years or so and put them on sale before they take them off the market.)
- Seasonal sales at a time appropriate to their niches. (Put your weight loss products on sale in the late winter, when people are looking ahead to bathing suit season, for example.)
Make periodic sales one of your marketing practices.
Now I want to hear your thoughts. How have you found success with PLR? Leave a comment below and tell us all about it.