How To Choose A Blogging Niche

Why did you start your blog? And when you started, how did you choose a blogging niche?

Did you start your blog to make a lot of money so you can buy your own South Sea Island and become the King or Queen of your own paradise? If so, good luck in your quest.

There is a problem with that way of thinking, though. There’s nothing wrong with succeeding financially by running a blog. However, when you have the wrong motivation, you may not realize the success that you could.

Choose a blogging niche

Key Word:  Relationships

That is because the internet these days is all about relationships.  And what is the best way to create lasting, fruitful relationships with your audience? It’s by talking about the things that you know intimately and have passion about. If you are an incredible resource of knowledge and experience when it comes to raising and harvesting juniper trees, that is what you should blog about!

Your relationship with your target audience is what will make or break your success.  If they love you, and trust you, they will keep reading, buy your products, open your emails, have faith in the products that you promote as an affiliate, share your posts on social media, and, in short,  make you a blogging star.

Too many bloggers choose a blogging niche from something that has a lot of money in it. This happens every day with the weight loss and relationship repair markets. Don’t get me wrong, if you succeed in helping someone finally lose weight when they haven’t been able to before, or repair a relationship that they valued but was troubled, you are making money by doing a good thing.  However, you might not know a lot about those topics. You may not be able to speak from the heart about them.  And they might even bore you.

Choose a blogging niche from your expertise

On the other hand, when you start the Juniper Trees For Profit blog, you already know everything you need to know. You know more than anyone else. Your passion and knowledge in this area will come across in everything that you do — your writing, your marketing, and the relationship you build with your audience.

One of the best ways to understand exactly what your audience needs is to start a blog where you already know everything about a particular topic. It makes your life easier, too, because you already have a knowledge base to create your content from.

And chances are, if you are knowledgeable about something, you are also passionate about it.  Passion is contagious — it spreads from you to your readers.  And passionate readers will want to do more — like read more posts, opt in to your newsletter, and buy your products.

So choose a blogging niche from something you know and are passionate about.  That’s the way to success as a blogger.

What are you knowledgeable and passionate about?  Is that your blogging niche?  Let us know in the comments.

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