It goes without saying that the internet is an enormous marketplace. You can buy anything on the net, whether or not you can get it in stores. You can buy human skulls and urine-powered batteries. How do I know that? Because I just searched “strangest things you can buy online” and found pages and pages of blog posts on the subject.
Which brings me to the next truth about the internet. You can get all sorts of information, easily, immediately, and at my favorite price — free!
If you can get almost any kind of information you want free on the internet, do information products still sell? Or, a little bit more to the point, if you wrote and published an e-book, would it sell?
Well, the good news is that e-books sell. According to the Association of American Publishers, e-book revenues were $100 million in January 2016. $100 million. One month. No, that doesn’t include physical books. I think there’s a market there.
In fact, bloggers, information product creators, and writers of all types have made quite a good living writing and selling e-books. You can even by e-books on how to write and publish e-books.
So there’s the answer to the first question. Yes, e-books still sell. So, next question. If YOU wrote an e-book, would it sell?
If you want to write an e-book that will sell, here are some tips.
First, build your audience. The internet is a fabulous opportunity for that. Start a blog, use social media to promote it and build community, and reach out to other bloggers and information product producers in your niche.
Paradoxically, one of the things that means is that, before you sell your writing online, you need to give it away for free.
Now, if you want to use free writing to entice your readers to pay for writing, you need to make your free writing good. Write about things you are knowledgeable about. Even if you start out knowledgeable, keep learning to develop your expertise.
Make sure the web content that you are giving away for free is useful to your reader. Make sure that it solves a problem that is heavy on their heart. That way, your readers will trust you when you publish a book that solves a big problem that they have.
While you are blogging and engaging with your readers and your peers, be sure to listen hard. At the same time that you are developing your expertise in your field, hone your understanding of your audience. Learn to feel their pain. See what their biggest issues are. Solve them for them.
Then, write the best book you’ve got in you, full of insight and practical advice, and aimed directly to people that you know, from your interactions on your blog and in social media. Be sure your written product is excellent. If you doubt your ability to write well, hire an editor on Fiverr.
Make the delivery process painless and instant. Your sales page should be complete and correct. It should load quickly and look nice. The payment interface should go off without a hitch. The download process should work flawlessly. Test it all thoroughly before you go live.
The truth is that e-books sell. It’s also true that writing, publishing, and marketing an e-book are easier now than at any time in history. I mean, really. Aren’t you glad you don’t need to write out each copy with a quill pen?
The rest of the truth is that you can write an e-book that sells. Be sure that the content of your book is excellent and aimed correctly at your audience, the writing is professional, and the delivery is flawless.
Then you can do it. You can succeed. You can write an e-book that sells.