In the early days of blogging, bloggers had the same question that you may have yourself — how often should you blog? For whatever reason, many bloggers thought the “once a week” schedule for boosting new content to your blog was optimal. The thinking was that if you kept Uncle Google happy, you would receive a lot of traffic. So bloggers figured they should publish once a week. Those 52 pieces of new content on their blog each year would keep the search engines happy. With that much new content, Uncle Google would reward bloggers with lots of traffic.
Uncle Google does reward fresh, consistent content that stays relevant to your blog’s main overall theme or topic. However, Matt Cutts, Uncle Google’s guru and head spokesperson, has said often that Google prefers quality over quantity. If you need proof that this is the case, look no further than successful and well-known bloggers Neil Patel and Pat Flynn.
Both started out blogging by posting frequently. They would send out 400, 500 or 600 word posts once or twice a week. They were moderately successful. It wasn’t until they started publishing blog posts of 1,500, 1,800, 2,000 or more words on an infrequent basis that they started to see incredible growth.
Does size matter?
You may be thinking that the switch to quantity, the higher number of words per post, was all that was needed for the boost in their businesses. That is not the case at all. The reason why their blog posts now run more than 2,000 words on a regular basis is because those posts deliver a ton of value and information.
Both Flynn and Patel spend a lot of time creating a blog post. This means that they may only add a new post once a month, or even less frequently than that. However, each post delivers so much quality content that a user needs to go nowhere else to know everything about that particular blog post topic or theme.
The quality of the content is such that people would happily pay money for this free information. By focusing on quality rather than quantity, those two globally recognized bloggers earn more than $100,000 per month from their blogs.
How often should you blog?
So, what is the secret recipe? How often should you blog?
There isn’t a secret recipe. There isn’t a set frequency. Just make sure that you are publishing higher quality content than your competitors. If you publish one incredible, one-stop, “everything you need to know” post every month, you’ll do much more for your business and your reputation than 4 or 5 monthly blog posts that are not much more than fluff and filler.
So, tell us. How and how often do you blog — short and sweet or long and meaty? Have you mixed it up to test which way works best for your audience? Let us know in the comments below.
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