How to Create an Editorial Blog Calendar

An editorial blog calendar can make your blog more successful and make you more productive.  What’s an editorial blog calendar?  It’s a tool used by print and virtual publishers, businesses, bloggers and others to control the publication of content. It saves you valuable time by keeping you organized, and ends up making your blog more professional, consistent and successful.

An editorial blog calendar gives you a plan for your content, its creation, and delivery.

editorial blog calendar

Off-line, “real world”, print publishers have used editorial calendars for decades. Can you imagine if a newspaper publisher did not have a plan for defining and visualizing their content, creating it, and then getting it out to the masses? That newspaper would not be in business for very long.

Thanks to technology, it is rather simple for you to create an effective editorial calendar for your blog. Do you want to try it?  Use these simple steps:

1 – Define the main goal of your blog.

And don’t just define in your head.  Write it down. Then make sure that every blog post relates to this main goal.

2 – What are your individual content marketing goals?

Record your short and long-term goals, such as publishing a post once a week, hosting three webinars a year, producing a Kindle book once a quarter, or launching a new e-book twice a year.  While

3 – What off-line events, conferences, seminars, etc. relevant to your blog do you plan on attending?

If you work in the internet marketing field, there are lots of possibilities for live events.  There are annual conferences on copywriting, affiliate marketing, B2B networking, social media marketing, and just about any other slice of internet marketing you can think of.  These conferences take place worldwide.  So choose one in a place you’d love to visit, or find a local one so you won’t have to leave home.

4 – Take the main goal of your blog and break it down into smaller pieces and themes.

Focusing on one theme per month, relevant to your blog, is a good idea that makes content creation easy.  And think of the format you want to create your content in — blog posts, email series, short reports or longer e-books, videos, infographics, social media images and posts, and anything else you can think of that is appropriate for your niche.

5 – What type of content are you going to create?

Are you going to stick to a text blog or do you want to branch out and do a video blog? Will you be including infographics and interactive media on your blog?  Do you plan on scheduling podcasts, webinars and off-line meet-ups? Define the types of content you will be creating.

6 – Let technology create your editorial blog calendar for you.

The following websites and software suites make creating an editorial calendar quick and easy.

  • Google Docs
    • CoSchedule
    • Kapost
    • Trello
    • WordPress Editorial Calendar
    • ToDoist
    • Content DJ

Or simply Google “best editorial calendars” or “editorial calendar templates”. A recent search for that former term delivered 1.97 million results. There are plenty of good software packages and websites that handle your editorial calendar creation and management for you. Understand that different tools work better for different types of blogs. You may have to try a few editorial calendars on for size before you find the one that perfectly and efficiently handles running your blog successfully, while simultaneously freeing up your valuable time.

Do you use an editorial blog calendar?  Why or why not?  Let us know in the comments.

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