Every blogger wants the same thing: to keep your blog visitors coming back. When you have repeat readers, you have a chance to build community and credibility. Making sales to regular readers is easier than to first-time blog visitors. You can introduce your goods and services to your audience and create buzz about new launches.
And if you can keep your blog visitors coming back, it gives you a great opportunity to learn from your audience. You’ll get their comments, their feedback on your products, and their questions in your field of expertise. What a goldmine that is — almost a blueprint for you to plan your content and your next product.
So how do you do it? How do you make your blog visitors coming back for more? Here are some tips.
Want them coming back? Give them something new to read. Update daily or even more often if at all possible. If you don’t, why on earth would your readers come back. Surely each of your posts is a little pearl of wisdom, but your readers will only re-read them so many times before they move on for good.
Now, that doesn’t mean that you need to write a thesis daily. Post an update on an ongoing story. Post a summary of things that you are working on in your business. Even post a series of links to other blogs that you have been reading. Just keep your blog up-to-date.
Try to be creative in your posts, too. Include images and photos. If you create videos to post on Youtube, post them on your blog, too. Try contests, surveys, and polls. All of those help create engagement and keep your blog visitors coming back.
Reach Out Into Cyberspace
Lure your friends, followers, and fellow forum readers over to your blog. Post about each new blog post. Email your list to let them know what you’re writing about. In other words, put each blog post in front of people who already know you.
Posting on forums and on other blogs with a link back to your own creates a following. Although some people advise you to spread yourself thin and post on lots of different blogs, my advice is to gravitate to a few that get a lot of traffic and comments. Build a presence there and get to know other regulars. Then, in tactful ways, mention your posts and, in acceptable ways, add a link.
When you are developing relationships on other blogs, be sure to court both the commenters and the bloggers. Don’t overlook your chances to build community with other bloggers. If you have relationships with other bloggers, you can make arrangements for guest blog spots. That way, you can gain new readers by posting on another blogger’s blog. You can also develop affiliate relationships, so that each of you will promote new products for the others.
Know Your Audience
To keep your blog visitors coming back, make sure you give them what you want. And to give them what they want, you need to know what they want. Now, you can mix it up a little and post items on things a little outside of your niche. But don’t get weird. If you readers don’t know what in the world to expect when they come to your blog, they probably won’t come.
In addition to reading comments, listening to feedback, and taking polls and surveys, you can also learn a lot from Google analytics. You will find out how people get to your blog and what posts they read when they get there.
It’s so much easier to keep a reader than to get a reader. If you treat them right, you can keep your blog visitors coming back.