If you are a blogger, you may be really interested in building relationships and solving problems for your readers. But to be in business, you’ve got to do business. You’ve got to make money. One excellent way to make money is by writing and selling an e-book. If you ever thought of doing that, I bet you have one question on your mind: How long should an e-book be?
Writing an e-book is a great way to monetize your site. Research shows that the people who come to your website and value the knowledge that you have are more than happy to purchase information from you. They are at your website or blog because they identify with you. You have made a connection. These people value your opinion. So writing an e-book is the next logical step in building your business. It lets you offer a product that can help them solve their problems and you pad pad your pocketbook at the same time.
How Long Should An E-Book Be?
Okay, so let’s try to get our arms around this a little bit. You’re convinced that writing an e-book is a great idea. You’re kicking some ideas for topics around mentally. So how long should an e-book be? Is 5,000 words long enough? Maybe 20,000 words is better. Should you make it 7 pages, 25 pages or 100 pages in length?
The answer is . . . well, not too long and not too short.
The first thing to do is to carefully define your topic. And it should be fairly narrow. Readers buy e-books to become informed about a specific issue, to solve a specific problem, or to get advice about a specific issue. They don’t want to read more than they have to to resolve the issue.
Then you want to write enough to give your reader a comprehensive answer to their problem. Be lean in your writing. Don’t add a lot of fluff. Your e-book should contain solid information. It’ll probably relatively short as books go.
In other words, your book should not be a single word longer than it needs to be. Deliver all of the information you possibly can. Use no extra fluff or filler. Make your writing clear and complete. And then end the book.
Let me tell you a story. Carol Tice is a well-known blogger. When she wrote the first e-book that she was going to sell, she didn’t know how long to make it. She wanted to teach people how to make money writing online. She admits now, years later, that she made her book entirely too long. At a whopping 220 pages, it gave the reader a lot of value, but also way too much content to sort through.
How could she have handled it differently? Well, instead of writing everything there is to write about making money online, she could have written an e-book on how to make money online as an Amazon affiliate, or how to make money online hosting informational webinars, or how to make money online writing PLR for sale. Narrow the field and then write an informative book. Give your customers short, quick, easy to implement information that they can put into action right away. Depending on your niche and your subject, you e-book can be as little as 5,000 words and should top out at no more than 20,000 words.
Your e-book should contain three sections. Explain the benefits of the process you are going to teach, then teach the process, then add a summary or conclusion. That’s all you need.
So this is a doable thing, right? Especially if you already have an audience. If you are a blogger, you are a writer. Define a topic, research it thoroughly, and cover it clearly. You can do that. So go do it!