As you may know, financial problems are the leading cause of divorce. And the second leading cause of a failed marriage? A lack of communication. Now, why on earth would I be talking about causes of divorce in a post about your target audience? Because both your financial situation and the relationship you have with your prospects are strongly and irreversibly interconnected. Communication with your target audience should be your top priority. So, work hard on getting to know what your audience expects from you and thinks about all the time. If you do, you’ll have a better relationship with them, and fewer financial problems.