In the early days of blogging, bloggers had the same question that you may have yourself — how often should you blog? For whatever reason, many bloggers thought the “once a week” schedule for boosting new content to your blog was optimal. The thinking was that if you kept Uncle Google happy, you would receive a lot of traffic. So bloggers figured they should publish once a week. Those 52 pieces of new content on their blog each year would keep the search engines happy. With that much new content, Uncle Google would reward bloggers with lots of traffic.