The truth is, nothing can elicit a response quite like the right emotion. What we, as marketers, want most from our audience is a response. We want them to answer our calls to action. We want them to opt in, engage, buy, join, or do something else that we tell them to do. And, the best way to do that is to evoke the right emotions that cause the right action to take place. That, in a nutshell, explains the importance of emotional marketing.
What are some of the results of good emotional marketing? Read on, my friend.