Use Surveys to Build a Deeper Relationship With Your Target Audience

Here’s a net trick.

It’s a way to make your blog more successful. It’s a way to simultaneously find out the deepest desires and problems your target audience has. After all, you want to know exactly what your prospects need and desire, maybe to some extent better than they do.  That can help you form a profitable, healthy, long-lasting relationship with your target audience.

 

Relationship with your target audience

Now, what exactly is this neat trick?  It’s a survey.

Use a survey to build a deeper relationship with your target audience

Don’t worry.  You don’t need to figure out how to set up a survey.  You can use a product like Survey Monkey.  Survey Monkey is free to use, helps you build your list, and at the same time discovers just what is on the mind of your audience.

Survey Monkey is just one of several free and paid survey services. If you don’t want to use Survey Monkey, use TypeForm, Google Forms, Zoho Survey, Survey Gizmo or one of the other top survey tools available. They all ask your audience what they need from you, and have some wonderful tools and accessories that make relationship building on your blog super simple.

Many of those online survey tools integrate with social media and most of the top autoresponder services. The people in your target market feel respected and important, because odds are your competition has not engaged them in such an simple, fun and resourceful way.

Did I mention you grow your list while solving important problems in their lives?

Put free or paid survey software to work on your blog and on your social media accounts, and you will find the relationship you have with your target market becoming healthier as a result.

And now for my own mini-survey.

Question:  Have you ever used a survey to build a deeper relationship with your target audience and build your list by learning about their needs and problems?

If no, try it.

If yes, let us know all about it in the comments below.

Whether yes or no — if you liked this post, don’t forget to share it.

 

 

Listening to Your Target Audience — And to What They Don’t Say

You know you need to be listening to your target audience.  But did you know you need to be listening to what they don’t say?  Now, I know what you’re thinking.  “If they don’t tell me what they need, how do you expect me to be able to help?”

listening to your target audience

Sometimes one question is enough

To some extent that is certainly true. Say you see a man wearing one shoe and crying.  You can probably figure out what’s wrong, but you ask anyway.  And he tells you that he only has one shoe.  Now you know how to help this poor man. He needs a new pair of shoes.  (Or at least a mate for the shoe he has.)

Sometimes though, what your audience does not tell you is more important than what they are communicating. Let’s say you are in the weight loss market. You have a list, and when you survey that list the number one request is to lose 25 pounds in 3 months.

You go to work, writing blog posts and creating information products that help your audience do exactly that. Then something strange happens. You don’t make any sales. What happened?

The important thing here is exactly what your audience is NOT telling you … the “BIG WHY” behind their motivation to lose weight. A woman may realize that her wedding day is just around the corner. She knows this is a once-in-a-lifetime event (hopefully), and wants to look her best so the pictures taken be perfect in every way.

Sometimes you need to ask more than one question

You may think it is that person’s fault for not telling you her intimate reason for wanting to lose weight. That is incorrect. You are the person they came to for help. You didn’t ask deep enough questions to get around to the real reason weight loss was desired.

Ask your audience deeper questions. Don’t just ask them if they want to lose weight, ask them why, keep digging down to the core emotional need. When you satisfy this deep desire for change, rather than what is expressed as a surface desire, you’ll gain yourself a customer because you will have solved her problem.

Listening to your target audience . . . and to what they don’t say

So how do you put all this into action?  Focus on engagement.  Build your list, not merely to have a group to sell products to, but also to have a community of people interested in your niche.  Analyze what emails get the most reaction.  When a subscriber communicates with you, consider that an invitation for open dialogue.

Engage on social media.  Don’t just send out your tweets and Facebook posts.  Interact with your friends and followers.  Listen to what they are telling you and follow up with questions to discover what they aren’t saying.

Treat comments on your blog the same way.  Blog comments are a great means of listening to your target audience.  Connect with your readers, request and welcome comments, and respond to them.  Consider every comment an exercise in market research.

Make listening to your target audience a top priority.  And when you do, ask yourself what they aren’t saying.

And now I want to listen to you!  How do you listen to your target audience so that you can learn what they aren’t saying?  And what are your experiences as part of a target audience when your favorite bloggers listen to you?

And if you found this post helpful, please share it with your friends and followers on social media.

Communication with Your Target Audience

As you may know, financial problems are the leading cause of divorce.  And the second leading cause of a failed marriage?  A lack of communication.  Now, why on earth would I be talking about causes of divorce in a post about your target audience? Because both your financial situation and the relationship you have with your prospects are strongly and irreversibly interconnected. Communication with your target audience should be your top priority.  So, work hard on getting to know what your audience expects from you and thinks about all the time. If you do, you’ll have a better relationship with them, and fewer financial problems.

communication with your target audience

Continue reading “Communication with Your Target Audience”

Earn Trust from Your Target Audience

If you can get this one thing right you can explode your business. It’s the one emotional marketing trick that you want to exploit and get right – earn trust from your target audience. Trust is the one emotion that makes your audience want to give you money. After all, money is very personal and your audience must trust you to give you some of it. Here’s how to earn that trust.

earn trust from your target audience

Publish Relevant Content Regularly

Showing that you’re dependable will go far in helping to develop trust with your audience. If you publish blog posts, email newsletters, or other material regularly, it will prove that you’re in this for the long haul. And this helps push you to “authority” level and will cause people to trust you more.

Continue reading “Earn Trust from Your Target Audience”

Communicate with Your Target Market with Emotional Intelligence

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. Learn to communicate with your target market using emotional intelligence.  In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand.

communicate with your target market

Titles

Use emotional trigger words in your titles to get your audience’s ttention. Appeal to their sense of curiosity or loss. Words like “last chance” or “limited time offer” can and will go far in helping you get more click-throughs and responses, too.

Headlines

Whether it’s an email marketing message or a blog post, it’s important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as “8 Ways to Ride a Bike” or “101 Ways to Avoid a Dating Disaster” to get their attention and make them want to read the article, eBook or content.

Subheaders

Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far.

Power Words and Phrases

Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like “act now”, “bonus”, or “breakthrough” will work to get your audience into the mood you want them in to receive your messages.

Transitions

Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like “Listen…” or “Never again” or “Still not convinced” will communicate with your target market to explain a concept even more deeply.

Calls to Action

Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. “Buy now”, “Reserve your space”, “Click here now to start your free trial”, are all good CTAs, but you need to be as specific as possible.

Closing Phrases

Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, “It’s in your hands”, “This is the final day that…” or “You’re moments away from changing your life by …” and so forth. See how these words trigger certain emotions?

Postscripts

Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, “P.S. Your satisfaction is always guaranteed” or “P.S. Act by Friday and you’ll also get the free report” and so forth.

Communicate with Your Target Market

When you incorporate these trigger words and phrases into your marketing communications, you’ll see an immediate return on investment. The power you have when it comes to using emotion in marketing is astronomical.

Now here’s my chance for a call to action . . .  What are your favorite emotional triggers when you communicate with your target market?  Let us in on your secret in the comments.

And please share this post with your friends and followers.  I love it when you spread my posts around.