What’s the best way for you to monetize your blog? Should you write an e-book or create a course?
Should you write an e-book?
E-books are a simple way for a blogger or some other type of online business owner to begin making money online. If you have a lot of knowledge on a particular subject, it might only take you a few days or weeks to write a simple e-book that can really help people in your niche or market. Some very successful e-books were written in an afternoon, in just a few short hours.
In fact, if you are a blogger, all you have to do is mine the information in your blog posts. This means you have no problem coming up with ideas and material for an e-book.
Compared to courses, e-books are short and sweet. You can write them faster than you can create a course. On the one hand, you usually charge less for them but, on the other hand, you usually sell more of them.
If you don’t have much of a track record in your online business, it may be a better choice for you to write an e-book. Customers unfamiliar with your work will be more likely to fork over some cash if it’s not a large investment. They may be reluctant to make a bigger commitment in money or time.
It’ll be easier on you, too. Having the experience of writing an e-book will give you experience that will help you out a lot when you go on to create a course.
But that doesn’t answer the question. Should you write an e-book or create a course?.
Should you create a course?
If you are teaching an involved process, perhaps a course would be a better way to go. Customers can access your course digitally, or you can have it recorded on DVDs and shipped to a physical address.
As opposed to e-books, courses can generate more money per sale. Customers often perceive greater value in a course than in an e-book. You can deliver your course through a membership site, or through an instant digital download of video and/or audio files. Remember that a course is going to take a lot more time and effort to complete an e-book, in most cases.
Another reason to choose a course over an e-book depends on what you are trying to teach. If you need to show, rather than explain, a process, you can’t beat video. You may prefer to create a course of videos of yourself performing yoga poses, rather than showing still pictures or illustrations in an e-book. The videos will almost certainly deliver a better experience for your customer.
Start with an E-Book, Build to a Course
Bloggers and online business builders just getting started should usually start with a simple e-book. Your first effort at monetizing your online piece of real estate is not going to be the greatest piece of work you ever produce. You will get better with time however. Then you can use the lessons learned to later publish a course. That would not only make more money for you than an e-book on a per-unit basis, but it would give you the opportunity to share more in-depth information and knowledge with your online audience.